Order Pickup
98 %
Total collection rate
About Infinitum
About us
Infinitum is the company that operates the Norwegian deposit system. Together with the Norwegian people, we are also the best in the world! What got us here are several ingenious ideas that ensure everyone benefits from recycling everything.
The deposit system is owned by producers and importers of beverages, who take responsibility for their own packaging. By ensuring their products are returned and recycled, they receive a lower environmental tax. And you, as a consumer, earn money by returning your deposits when you are done with them.
100+
Dedicated employees
1999
Since
Our goal
Ensuring 100% deposit return rate. It sounds impossible to many, but we have done the impossible before.
Our employees
Over 100 dedicated employees work every day to make the world's best deposit system even better and more accessible.
Our history
Since 1999, Infinitum has operated the Norwegian deposit system and made Norway a leading country in recycling.
Our future
We continuously work to improve the system, increase accessibility and inspire other countries to follow our lead.
Employees
Milan Sucevic
Logistikkplanlegger
Kjørekontor inn- og uttransport
Sandra Hødd Sigurbjørnsdottir
Driftskoordinator
Kjørekontor henting i butikk
Our history
The Norwegian deposit system has roots dating back to 1972, but Infinitum AS was established in 1999 to operate the system on behalf of the industry. Since then, we have developed the system to become one of the most effective in the world.
Milestones
- 1999Infinitum AS established
- 2000First reverse vending machines installed
- 2005We reach 80% return rate
- 2010Norway reaches 1,000 reverse vending machines
- 2015We reach 90% return rate
- 2020Total 3,000 collection points
- 2024Return rate reaches 95% for plastic bottles
Today we have over 3,500 collection points throughout Norway, and every day millions of bottles and cans are recycled. Our goal is to make it as easy as possible for people to do the right thing for the environment.
Our responsibility
Together for the environment
The deposit system only works because everyone contributes – from producers and shops to you who recycle. Thank you for helping make Norway a cleaner country!