Bars, and eateries that are not members of Infinitum must join before they can take part in the scheme.
“This is part of our plastics strategy,” says communications manager Nicolay Bruusgaard at Ringnes. “In Norway, we’re used to returning our empty beverage containers and reclaiming the refundable deposit, and we know it works. This scheme will enable us to ensure that practically all these kegs are returned and the material recycled.”
According to Infinitum’s CEO Kjell Olav Maldum, the plastic in the DraughtMaster kegs is of a very high quality, and constitutes a valuable raw material that can be used for other purposes once the kegs have been emptied. This is reflected in the NOK 40 deposit. Infinitum is in charge of collecting the kegs and refunding the deposits.
“Although we already have an excellent refundable deposit scheme in Norway, we can always do better. We hope that a refundable deposit on beer kegs will help to raise awareness about the system as a whole, so we can collect in even more bottles and cans as well,” Maldum says.
Longer shelf life
DraughtMaster is a new kind of draught beer keg that has been sold in the Norwegian market a couple of years now. While beer in a steel keg has a shelf life of five to seven days once it has been opened, the plastic keg increases the beer’s shelf life to 30 days. The new kegs also ensure the beer maintains a higher quality and reduces wastage.
DraughtMaster kegs are made of recyclable plastic and are much lighter to handle than steel kegs. An empty DraughtMaster keg weighs around 300 g, compared with 10 kg for an empty steel keg.
“DraughtMaster means we will be able to offer a larger range of kegs,” says Ringnes’s Nicolay Bruusgaard with satisfaction.
Bars and eateries that are already members of Infinitum’s ordinary refundable deposit scheme for bottles and cans, are automatically encompassed by the refundable beer keg scheme. Non-members must join first.
The kegs are collected ten to a sack. Infinitum’s drivers make sure that they pick up right number of kegs in each sack and that the sacks are recorded as coming from the right customer. Infinitum uses barcodes to keep track of the collection sacks.
For bars and eateries that fill more than one sack a week, Infinitum offers a regular scheduled pick-up frequency. Customers with smaller sales volumes simply book a pick-up when they need it.
Infinitum is working to establish a refundable deposit system for competing keg types as well.